Large Scale Exterior Graphics and Custom Product Display, Acer 2018.

As part of our role as a technical director and fabricator, Lineweight worked with Theo Pinto Studio and FigmentX to create an immersive space for an Acer product launch. We surveyed the glass facade and sunken amphitheatre at Lincoln Center’s Alice Tully Hall to prepare complex print layouts for a massive vinyl application during Acer’s Global Press Conference to debut their new Predator-series CPUs. Lineweight also prototyped an innovative creative product visualization of Acer’s revolutionary Spin laptop featuring a 360 degree hinge.  The process photos lend insight to harmonizing digital and analog rapid prototyping in our studio.

Director of Creative: Theo Pinto

Executive Producer: Min Liu

Photography: Acer, Theo Pinto Studio, Lineweight