Brand Activation, On Running 2021

Lineweight contributed technical direction, creative consulting, custom displays, and installation of an ambitious project between On Running and Lucy Hardcastle that coincided with this year’s NYC marathon. Working closely with Haley Menchel and Carlyn McNabb amongst many other talented teams, we managed multiple crews of fabricators and designers on and off-site and were able to help deliver a high-production value event at the new XX Venue in Williamsburg.

Artist - Lucy Hardcastle
Brand - On Running
Agency - Protein
Producer - Haley Menchel
Production Assistant: Pat Paniagua
Photographer - Alice Plati
Videographer - Crooked Letter NYC
Fabric Structure - Guild Works
Lighting Design - Oxygen
Set Production - Danny Leo