Brand Activation, Toyota x SAFF 2021

Working closely with A Figment Of and Instertrend, Lineweight provided technical direction, installation, and site management to create a life-size marquee showcasing the new Venza hybrid at the 2021 SAFF x Toyota in Dallas and NYC. Brooklyn’s own The Factory handled fabrication and Oxygen provided truss so that we could quickly install and breakdown the structure on-site in two locations 3,000 miles apart in just under a week.

Producer: A Figment Of
Agency: Intertrend
Fabrication: The Factory
Photography: Lineweight