Custom Firepit, Ralph Lauren 2021

Lineweight developed a system to simulate a smoldering fire in the flagship women’s store on Madison Avenue for the holidays. Ironically, the main component was water, discreetly contained within a large tank in the stone base. Hand-cut lighting gels and an LED flood light were hiden beneath the burnt logs to mimic the appearance of embers.

R&D, Fabrication, & Photography: Lineweight

Stone Cladding: Shop 67 / Walsh Flooring

 Olympics Windows, Ralph Lauren 2022

We drew up plans to fabricate and install a small set for the Madison Avenue men’s store that would replicate the Ralph Lauren ad campaign for the Winter Olympics. A stark white space accented with oblique angles and illuminated with hidden LEDs showcased team USA’s official uniforms.

RL Creative Direction - Alejandro Puente

RL Set Dressing - Josana Blue

Photography - Lineweight