ICFF Pop-Up, Lee Broom 2016
Acclaimed British furniture and lighting designer Lee Broom’s introduction to the US market was a month-long, off-site pop-up for ICFF 2016. A vacant storefront was transformed into an immersive lighting gallery featuring theatrically-lit product vignettes showcasing Lee’s extensive catalogue. His vision for Broom Off Broome required careful planning and attention to detail given the small footprint of the storefront and short build-out time. Lineweight successfully fabricated, produced and installed all fixtures and fittings within a 7-day window. This was the beginning of Lineweight’s long-standing relationship with Lee Broom over the past 5 years.
Photography: Peter Murdock